Why is Anzac one of Australia's most heavily regulated words?
Dr Bond said, “The reports back to Australia on the Gallipoli landing started from about the 8th of May and within about three months after that people had started to use it on products and had started to try to register the word Anzac as a trade mark. The first trademark registration was actually in relation to furniture, and that was in July 1915”.
“There was such a thrill in the community, that Australian soldiers, as was reported, had really risen to this occasion, and that Acronym soon became a word of pride within the Australian community”.
She went on to say, “It took a bit of time for [the government] to begin regulating the term. It wasn’t until about Jan 1916 when there was actually discussion in the community about how this term should be used. It was actually the Queensland War Council, just around the time of the “first Anzac day” in April 1916, who identified this commercial use of being a problem. The quite swiftly the federal government, led by Prime Minister Billy Hughes, got on this issue quite quickly. By May 1916 regulations prohibiting the use of the word Anzac without permission in a commercial context; the name of a business or on goods sold by a business, were introduced”.
Listen to the full interview here.